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UNIVERSITY OF LOUISVILLE /

It’s Happening Here.

Assessment /
Research /
Strategy /
Positioning /
Identity /
Messaging /
Media Planning /
Advertising /
Web /
Social Media /
Video Production /

Assessment / Research / Strategy / Positioning / Identity / Messaging / Media Planning / Advertising / Web / Social Media / Video Production /

The Project

To raise national awareness of remarkable research accomplishments and to increase funder and alumni giving following the “Great Recession,” the University of Louisville required a comprehensive branding and engagement plan.

How We Won the Heart

The It’s Happening Here multi-platform branding, awareness and engagement plan was developed to educate local and national audiences of the world-changing research achievements occurring at the University of Louisville.

By unifying the University’s multiple colleges and programs around a collective culture of achievement, the University of Louisville was able to raise awareness for its master brand and each of its sub-brands.

“We have made incredible strides in treating spinal cord injury, cervical cancer and pioneering hand reattachment practices. We’re shouting this news from the mountaintops and SME helped give us that voice.”

— Dr. James Ramsey, President – University of Louisville

“We have made incredible strides in treating spinal cord injury, cervical cancer and pioneering hand reattachment practices. We’re shouting this news from the mountaintops and SME helped give us that voice.”

— Dr. James Ramsey, President – University of Louisville

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