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UFC /

Worldwide Expansion.

Assessment /
Strategy /
Positioning /
Messaging /
Web /
Video Production /

Assessment / Strategy / Positioning / Messaging / Web / Video Production /

The Project

As the fastest growing sports organization in the United States, the Ultimate Fighting Championship needed to shift its perception to attract an assortment of sponsors and engage a wider audience base. To accomplish this, the UFC needed to evolve its brand story from that of a brutal combat sport to an international league comprised of premier athletes and people.

How We Won the Heart

Following months of research and in-depth conversations with UFC leadership we uncovered a unique brand story comprised of extensive attributes and differentiators. Aside from burgeoning viewership and social followings, we crafted a brand narrative around the UFC’s assortment of well-rounded international superstar athletes to elevate the brand beyond the Octagon. By distilling and expressing every aspect of the UFC brand story across sales materials and an innovative microsite, the organization was empowered to form partnerships with a vast array of sponsors across multiple platforms.

“SME helped us realize our global sales strategy and delivered as only they can.”

— Mike Mossholder, Senior Vice President of Global Partnerships — UFC

“SME helped us realize our global sales strategy and delivered as only they can.”

— Mike Mossholder, Senior Vice President of Global Partnerships — UFC

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