TEXAS A&M-SAN ANTONIO /
On a Mission.
Assessment / Research / Strategy / Positioning / Identity / Guidelines / Messaging /
Following years of rapid enrollment growth and campus expansion, the University of Texas A&M-San Antonio [A&M-SA] required a powerful brand identity and story—one that stood out in the region and communicated its unique culture.
How We Won the Heart
From meeting with University stakeholders and spending time on campus, it became abundantly clear what makes A&M-SA a truly special place. With its bold vision, distinct family culture and deep San Antonio roots, A&M-SA is a beacon of opportunity, dedicated to advancing the lives of its students and bolstering the vitality of a historically under-served community on San Antonio’s Southside. These insights, which served as the driver for A&M-SA’s Build the Future brand essence, were externally communicated via the On A Mission campaign.
Featuring a bold look and portraits of current A&M-SA students, the On A Mission campaign exudes the University’s forward-looking approach, military-embracing culture and its deep connection to San Antonio.