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MANHATTAN COLLEGE /

The Promise.

Assessment /
Research /
Strategy /
Positioning /
Naming /
Identity /
Messaging /
Media Planning /
Advertising /
Web /
Social Media /
Video Production /
Events /
Consulting /

Assessment / Research / Strategy / Positioning / Naming / Identity / Messaging / Media Planning / Advertising / Web / Social Media / Video Production / Events / Consulting /

The Project

Amid an increasingly competitive Higher Ed landscape in the Northeast, Manhattan College sought to reinvigorate the meaning of a Lasallian Catholic education for the 21st century.

How We Won the Heart

Following months of qualitative research with leadership, students and alumni, it was clear that the college did not fully leverage the values and benefits of a Lasallian Catholic education in a manner which was relevant to high school students.

Through The Promise campaign, Manhattan College effectively connected with 16–18 year-old students by positioning a Lasallian Catholic education as a promise of transformation, inclusivity, stewardship and access to the greatest city in the world.

“SME led us through a process that built our brand as a first choice liberal arts college in the New York City marketplace.”

— Dr. Brennan O’Donnell, President

“SME led us through a process that built our brand as a first choice liberal arts college in the New York City marketplace.”

— Dr. Brennan O’Donnell, President

WORK /