ATLANTA BRAVES /
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Media Planning / Advertising / Video Production / Consulting /
The “Welcome Home” campaign was a multi-platform effort to drive anticipation for the Atlanta Braves’ inaugural season at SunTrust Park. By emphasizing the emotional aspects of home, the campaign elevated SunTrust Park beyond just a cool, new venue with plush amenities and groundbreaking technology.
To drive single game, season ticket and premium ticket sales for their inaugural season at SunTrust Park, the Atlanta Braves needed a comprehensive, multi-platform advertising campaign to engage each audience profile with a distinct value proposition that transcended the typical stadium experience.
How We Won the Heart
To position SunTrust Park as a truly unique ballpark experience, we had to go beyond the plush amenities, upgraded food options and state-of-the-art technology that has become the norm in modern stadiums. The Welcome Home campaign was thus born from the Braves’ Southern roots and the club’s commitment to providing family-fun entertainment. Infused with Southern hospitality and the distinct family culture of the Braves, the campaign positioned SunTrust Park as not just a new stadium, but a home, built for all of Braves Country. Every aspect of the campaign—from the park’s new features to the team’s young stars—was linked to the values of home, family and community.