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Wells Fargo

College Fandom Frenzy
Identity, Campaign Development, Messaging, Digital Production
With collegiate sports largely excluding spectators from venues this past season, Wells Fargo wanted to host a social sweepstakes that would engage fans and give them an opportunity to show off their game day spirit online.

Utilizing the capabilities of Fan365, Wells Fargo partnered with Learfield IMG College and SME to create a digital campaign promoting the College Fandom Frenzy sweepstakes that targeted fans at key schools. By “delivering the right content to the right fan”, the campaign was deemed a triumph.

29M

DAILY IMPRESSIONS

34K

DISPLAY CLICKS

.12%

AGGREGATE CTR

(140% Lift on Industry Benchmarks)

Utilizing the capabilities of Fan365, Wells Fargo partnered with Learfield IMG College and SME to create a digital campaign promoting the College Fandom Frenzy sweepstakes that targeted fans at key schools. By “delivering the right content to the right fan”, the campaign was deemed a triumph.

29M

DAILY IMPRESSIONS

34K

DISPLAY CLICKS

.12%

AGGREGATE CTR

(140% Lift on Industry Benchmarks)

On the back of a successful campaign for football, Wells Fargo greenlit another sweepstakes to run during the college basketball season.
See more of our work.
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See more of our work.
AFCU Case Study
USYS Case Study
AFCU Case Study
AFCU Case Study
USYS Case Study

LOCATIONS

NY
183 Madison Ave, Ste 1701
New York, NY 10016
212.924.5700

SF
900 Larkspur Landing Circle
Suite 900-125
Larkspur, CA 94939
844.214.6693

CONTACT

NEW BUSINESS
Conor O’Flaherty
Managing Director
coflaherty@smebranding.com

Walter Whitman
Chief Creative Officer
walt.whitman@learfield.com

A Learfield IMG College Company
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