Sam Houston State University
Eat ‘em up Kats
Research, Identity, Mascot Identity, Launch

The Sam Houston State University (SHSU) Bearkats are a beloved program with a rich history of success built on the values of honor, tradition, strength and grit. However, from a branding perspective, the Bearkats identity needed a makeover.

Primary Mark

Secondary Mark

Mascot Full Body Mark

Sam Houston Wordmark

Bearkats Wordmark

Sport-Specific Wordmark






“I am so proud of the work done by SME in helping modernize the Bearkats brand. From the Primary ‘SH Paw,’ to evolving ‘Walking Sammy,’ this was an exciting project to work on and see come to life.”
— Russell Martinez, AAD for External Operations & Development






Sticking to tradition, the SH-Paw Mark serves as the Bearkats primary identity. The new Secondary Bearkat Paw demonstrates speed, power and forward movement, with each claw representing the four pillars of the program. Complementing these bold logos is a suite of new wordmarks and a modernized “Walking Sammy” mascot logo, which fully invigorates SHSU’s path forward in Division I athletics.






See more of our work.
See more of our work.
LOCATIONS
NY
183 Madison Ave, Ste 1701
New York, NY 10016
212.924.5700
183 Madison Ave, Ste 1701
New York, NY 10016
212.924.5700
SF
900 Larkspur Landing Circle
Suite 900-125
Larkspur, CA 94939
844.214.6693
CONTACT
NEW BUSINESS
Conor O’Flaherty
Managing Director
coflaherty@smebranding.com
Walter Whitman
Chief Creative Officer
walt.whitman@learfield.com
FOLLOW
A Learfield IMG College Company
© 2021 SME II, LLC
© 2021 SME II, LLC