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College Football

Celebrating 150 Years

Research, Strategy, Positioning, Identity, Brand Guidelines

College Football 150th Anniversary needed to develop a brand identity to showcase the rich history and traditions of the great sport. The organization sought a flexible identity; one that could be seamlessly adopted by a range of stakeholders and touchpoints, including college football programs, broadcast tv, merchandise, jerseys, and on-field application.
While honoring the sport’s rich heritage, the resulting identity conveys the future of football. With a dynamic composition, forward-moving typography and an embedded football graphic within the bowl of the number “5,” the identity enlivens the history, pageantry and brilliant future of college football.

While honoring the sport’s rich heritage, the resulting identity conveys the future of football. With a dynamic composition, forward-moving typography and an embedded football graphic within the bowl of the number “5,” the identity enlivens the history, pageantry and brilliant future of college football.

See more of our work.
USYS Case Study
USYS Case Study
USYS Case Study
AFCU Case Study
AFCU Case Study
See more of our work.
USYS Case Study
USYS Case Study
USYS Case Study
AFCU Case Study
AFCU Case Study

LOCATIONS

NY
183 Madison Ave, Ste 1701
New York, NY 10016
212.924.5700

SF
900 Larkspur Landing Circle
Suite 900-125
Larkspur, CA 94939
844.214.6693

CONTACT

NEW BUSINESS
Conor O’Flaherty
Managing Director
coflaherty@smebranding.com

Walter Whitman
Chief Creative Officer
walt.whitman@learfield.com

A Learfield IMG College Company
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