Select Page
Kentucky Derby & SME — A 10-Year Partnership

Kentucky Derby & SME — A 10-Year Partnership

This weekend’s 143rd running of the Kentucky Derby marks SME’s 10-year anniversary of working with Churchill Downs. Throughout this decade-long partnership, SME not only created the master brand identity, but also every event identity since 2009. In...
Dick Clark Productions and SME

Dick Clark Productions and SME

Dick Clark Productions partnered with SME to launch a branded content division within the company, helping evolve the organization from a venerable events production company to a cutting edge innovator that reinvents how brands engage with fans via a multitude of...

We are UCONN NATION

UConn and SME have partnered to develop an integrated brand marketing campaign—“UCONN NATION.” The campaign speaks to the unity and passion of UConn’s stakeholders, while bringing the university to the...

Genesis open INTRODUCES NEW BRAND AND MARKETING CAMPAIGN

  Welcome to the Club: an updated identity for the iconic tournament in its first year hosted by TGR Live LOS ANGELES, Calif. – The Genesis Open has introduced a new brand and marketing campaign ahead of the 2017 tournament. The Genesis Open will welcome the world’s...

SportsTravel Magazine: Q&A with Ed O’Hara

The president and chief creative officer of SME is an expert in sports branding who helps teams, leagues and events discover and communicate their core values. There was a time when a sports organization looking for a change would create a new logo and call it good....