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The Higher Education Enrollment Crisis

The Higher Education Enrollment Crisis

America’s colleges are facing more pressure than ever to retain existing students and attract new ones. Driven by a drop of nearly 224,000 undergraduate students, overall college enrollment declined for the sixth consecutive year in 2018 according to new data from the...

Is your organization ready for a brand evolution? Consider the following questions as you contemplate taking the first step in the process: Why is the organization considering this initiative? What is the vision? Does the brand currently have an articulated...
Excellence Is Earned with New Big South PSAs

Excellence Is Earned with New Big South PSAs

New Big South PSA Kicks Off the College Football Season The Big South Conference once again joined forces with SME to enliven the conference’s brand story through a dynamic football PSA. “Building off last year’s rebrand, the new Big South PSAs boldly express the...
Esteemed Brands Get a New Look for the Future

Esteemed Brands Get a New Look for the Future

Quinnipiac Athletics Looks to the Future with Evolved Identity Suite Quinnipiac University teamed-up with SME to refresh their athletics identity suite. With a sleeker look that complements the recent institutional rebrand, the evolved identity positions Quinnipiac...