With limited attendance, Allstate created the #goodhandschallenge as a way to extend their legendary sponsorship of nets behind goalposts at college football stadiums. Using influencers and videos posted on social platforms featuring high-profile rivalry games, the #GoodHandsChallenge encouraged fans to send in videos of themselves flicking paper footballs through uprights.

Allstate partnered with Learfield IMG College and SME to target specific school fanbases. Using Fan365, they were able to spotlight key weekly matchups and create content that resonated with these passionate fans.