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Allstate

#GoodHandsChallenge

Campaign Messaging, Post Production

With limited attendance, Allstate created the #goodhandschallenge as a way to extend their legendary sponsorship of nets behind goalposts at college football stadiums. Using influencers and videos posted on social platforms featuring high-profile rivalry games, the #GoodHandsChallenge encouraged fans to send in videos of themselves flicking paper footballs through uprights.

Allstate partnered with Learfield IMG College and SME to target specific school fanbases. Using Fan365, they were able to spotlight key weekly matchups and create content that resonated with these passionate fans.

6.2%

LIFT CAMPAIGN AWARENESS

(3x growth over Financial Service benchmarks)

19%

ENGAGEMENT RATE

1400%

OVER INDUSTRY ENGAGEMENT RATE
BENCHMARKS ON INSTAGRAM

Allstate partnered with Learfield IMG College and SME to target specific school fanbases. Using Fan365, they were able to spotlight key weekly matchups and create content that resonated with these passionate fans.

6.2%

LIFT CAMPAIGN AWARENESS

(3x growth over Financial Service benchmarks)

19%

ENGAGEMENT RATE

1400%

OVER INDUSTRY ENGAGEMENT RATE
BENCHMARKS ON INSTAGRAM

See more of our work.
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See more of our work.
AFCU Case Study
AFCU Case Study
USYS Case Study
USYS Case Study
USYS Case Study

LOCATIONS

NY
183 Madison Ave, Ste 1701
New York, NY 10016
212.924.5700

SF
900 Larkspur Landing Circle
Suite 900-125
Larkspur, CA 94939
844.214.6693

CONTACT

NEW BUSINESS
Conor O’Flaherty
Managing Director
coflaherty@smebranding.com

Walter Whitman
Chief Creative Officer
walt.whitman@learfield.com

A Learfield IMG College Company
© 2021 SME II, LLC