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Affinity Federal Credit Union

Here For You

Research, Strategy, Positioning, Campaign Development, Messaging, Production

AFCU, one of the largest credit unions in the tri-state area, partnered with us to take their brand from being rates-based and transactional to a leading brand that emphasizes its commitment to the members and communities it serves. We developed the “Here For You” Campaign to convey a strong sense of emotion and reflect AFCU’s unrivaled commitment to the financial wellbeing of its members.

It’s not a mortgage, but keys to a dream home. It’s not a student loan, but a stress reliever and the next step towards financial freedom. By injecting emotion and sentiment into everyday transactions, “Here For You” helped AFCU shift its brand perception, drive engagement and increase membership.

It’s not a mortgage, but keys to a dream home. It’s not a student loan, but a stress reliever and the next step towards financial freedom. By injecting emotion and sentiment into everyday transactions, “Here For You” helped AFCU shift its brand perception, drive engagement and increase membership.

See more of our work.
USYS Case Study
AFCU Case Study
AFCU Case Study
USYS Case Study
AFCU Case Study
See more of our work.
USYS Case Study
AFCU Case Study
AFCU Case Study
USYS Case Study
AFCU Case Study

LOCATIONS

NY
183 Madison Ave, Ste 1701
New York, NY 10016
212.924.5700

SF
900 Larkspur Landing Circle
Suite 900-125
Larkspur, CA 94939
844.214.6693

CONTACT

NEW BUSINESS
Conor O’Flaherty
Managing Director
coflaherty@smebranding.com

Walter Whitman
Chief Creative Officer
walt.whitman@learfield.com

A Learfield IMG College Company
© 2021 SME II, LLC