New Big South PSA Kicks Off the College Football Season
The Big South Conference once again joined forces with SME to enliven the conference’s brand story through a dynamic football PSA.
“Building off last year’s rebrand, the new Big South PSAs boldly express the profound effects of hard work and premier NCAA Division 1 college athletics” said Ed O’Hara, President and Chief Creative Officer of SME.
Where Excellence is Earned Across All Sports
The Big South’s All Sport PSAs use an assortment of student-athletes to express what the conference is all about.