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Quinnipiac Athletics Looks to the Future with Evolved Identity Suite

Quinnipiac University teamed-up with SME to refresh their athletics identity suite. With a sleeker look that complements the recent institutional rebrand, the evolved identity positions Quinnipiac Athletics for sustained growth and success.

“The work is well respected and we accomplished exactly what we set out to do with this project. The coaches and teams are all very excited about the refreshed identities and uniforms—there is a real sense of pride and enthusiasm for the athletics branding, which will help to build our programs and our university as a whole.”
—Keith Rhodes, Vice President, Brand Strategy & Integrated Marketing Communications, Quinnipiac University

NYRA Corporate Logo

New York Racing Association Unveils New Corporate Logo

NYRA leaned on SME to create a bold new logo that embodies the organization’s leadership status, while reflecting its commitment to protecting and growing the sport of thoroughbred racing.

Archdiocese of New York

Archdiocese of New York Hires SME

The ADNY hired SME to strengthen its fundraising efforts and showcase the substantial impact it makes across the 10 New York counties it gratefully serves.