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Ticketmaster Partners with SME to Brand the Future of Ticketing

Ticketmaster, a Live Nation subsidiary and the leading ticketing company in the world, has partnered with SME to help better define, identify and communicate its game-changing B2B products and services to its vast network of clients, prospects and partners.

Said Greg Economou, Ticketmaster’s Chief Commercial Officer & Head of Sports “Through ground-breaking technology and innovative new platforms, Ticketmaster is fundamentally changing the way ticketing, data management and marketing is done across the landscape of sports and entertainment. To keep pace with these exciting times, we need to evolve our voice and narratives for better brand and stakeholder alignment.”

Texas A&M-San Antonio Hires SME to Build its Brand

Texas A&M San-Antonio

A&M-SA has hired SME to undertake a comprehensive brand development and communications project to support the University’s remarkable growth and raise its national profile.

USF Names SME Lead Consultants for New Social Justice Museum and Athletics Facilities Upgrades


To help tell its brand story—including the powerful history of the ’51 Dons Football team—SME will provide content development and strategic branding consultation for USF’s new Social Justice Museum and the major upgrades applied to its basketball, baseball and soccer facilities.