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THE BATTERY ATLANTA /

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Assessment / Research / Positioning / Naming / Identity / Messaging / Management / Advertising / Consulting /

The Southeast’s newest “Live, Work, Play”, mixed-use development & entertainment district sought a new brand that would have high appeal to millennial women and men.

“The new identity for The Battery Atlanta embodies the excitement we expect to generate here. Thank you SME.”

— Derek Schiller, Executive Vice President — Atlanta Braves

“The new identity for The Battery Atlanta embodies the excitement we expect to generate here. Thank you SME.”

— Derek Schiller, Executive Vice President — Atlanta Braves

WORK /