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PAC-12 /

West Coast, innovation, excellence.

Assessment / Research / Strategy / Positioning / Messaging /

Through a mixed method research approach, involving over 2,700 Pac-12 stakeholders, a unique and differentiated positioning was developed for this Power Five conference.

“We needed to stand apart during and after conference realignment in order to add value for our stakeholders. SME helped us do that successfully, highlighted by a record $2.6 billion broadcast rights agreement with ESPN.”

— Larry Scott, Commissioner — Pac 12 Conference

“We needed to stand apart during and after conference realignment in order to add value for our stakeholders. SME helped us do that successfully, highlighted by a record $2.6 billion broadcast rights agreement with ESPN.”

— Larry Scott, Commissioner — Pac 12 Conference

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