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MINNESOTA WILD /

Become Wild.

Assessment /
Identity /

Assessment / Identity /

The Minnesota Wild’s identity is one of the most unique and beloved logo suites in all of sports. The primary identity features a series of elements, embedded in a fierce icon, that represent the unbridled power of the team and the rugged beauty of the Minnesota wilderness.

“SME created a new identity for our new franchise that captured the spirit of our hockey-loving fans and our rugged, outdoor, Minnesota lifestyle. Our visual identity remains one of the finest in all of sports.”

—Bob Neagle, Owner

“SME created a new identity for our new franchise that captured the spirit of our hockey-loving fans and our rugged, outdoor, Minnesota lifestyle. Our visual identity remains one of the finest in all of sports.”

—Bob Neagle, Owner

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