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LA GALAXY /

Illuminating the Future of American Soccer.

Assessment /
Strategy /
Positioning /
Identity /

Assessment / Strategy / Positioning / Identity /

Branding the most important moment in the history of professional soccer in North America — the arrival of David Beckham to the MLS.

“The world was watching and we had one chance to get our branding right. We chose SME.”

— Tim Leiweke, Former President & CEO — Anschutz Entertainment Group

“The world was watching and we had one chance to get our branding right. We chose SME.”

— Tim Leiweke, Former President & CEO — Anschutz Entertainment Group

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