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ATLANTA BRAVES /

Welcome Home.

Assessment /
Strategy /
Positioning /
Identity /
Messaging /
Social Media /
Web /
Media Planning /
Advertising /
Video Production /
Consulting /

Assessment / Strategy / Positioning / Identity / Messaging / Social Media / Web /
Media Planning / Advertising / Video Production / Consulting /

The “Welcome Home” campaign was a multi-platform effort to drive anticipation for the Atlanta Braves’ inaugural season at SunTrust Park. By emphasizing the emotional aspects of home, the campaign elevated SunTrust Park beyond just a cool, new venue with plush amenities and groundbreaking technology.

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