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AMERICA’S CUP /

Masters and Commanders.

Assessment /
Research /
Positioning /
Identity /
Architecture /

Assessment / Research / Positioning / Identity / Architecture /

A new master brand identity for the oldest trophy in sports.

“SME has been my branding agency of choice with the United States Olympic Committee, Turner Sports, the NY Yankees and now the America’s Cup. They have proven repeatedly that they know this business and know what it takes to develop great brands.”

— Dr. Harvey Schiller, Commercial Commissioner — America’s Cup

“SME has been my branding agency of choice with the United States Olympic Committee, Turner Sports, the NY Yankees and now the America’s Cup. They have proven repeatedly that they know this business and know what it takes to develop great brands.”

— Dr. Harvey Schiller, Commercial Commissioner — America’s Cup

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