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ACC /

Expect excellence.

Assessment / Research / Positioning / Identity / Messaging / Social Media / Events /

With new membership, a 15-year grant of media rights agreement and representation of the largest population of any Power Five conference in the country, it was time to signify a new future.

“SME created a great brand for the Atlantic Coast Conference that well represents the values and traditions we believe in.”

— John Swofford, Commissioner — ACC

“SME created a great brand for the Atlantic Coast Conference that well represents the values and traditions we believe in.”

— John Swofford, Commissioner — ACC

WORK /