Irving, Texas (Nov. 6, 2017) – The organization formed to plan and administer a nationwide celebration of the 150th anniversary of college football in 2019 will soon have its look.
The College Football 150th Anniversary has announced it will partner with SME, a Learfield Company, in the design of its logo and branding campaign. A creative services agency, SME will work to develop the full brand identity for the Anniversary. (more…)
New Big South PSA Kicks Off the College Football Season
The Big South Conference once again joined forces with SME to enliven the conference’s brand story through a dynamic football PSA. (more…)
Quinnipiac Athletics Looks to the Future with Evolved Identity Suite
Quinnipiac University teamed-up with SME to refresh their athletics identity suite. With a sleeker look that complements the recent institutional rebrand, the evolved identity positions Quinnipiac Athletics for sustained growth and success.
Ticketmaster Partners with SME to Brand the Future of Ticketing
Ticketmaster, a Live Nation subsidiary and the leading ticketing company in the world, has partnered with SME to help better define, identify and communicate its game-changing B2B products and services to its vast network of clients, prospects and partners. (more…)
This weekend’s 143rd running of the Kentucky Derby marks SME’s 10-year anniversary of working with Churchill Downs. Throughout this decade-long partnership, SME not only created the master brand identity, but also every event identity since 2009. In addition, SME provided strategic counsel to elevate the Kentucky Derby from a beloved horserace to a lifestyle brand.
Dick Clark Productions partnered with SME to launch a branded content division within the company, helping evolve the organization from a venerable events production company to a cutting edge innovator that reinvents how brands engage with fans via a multitude of social media solutions, in ways never before seen or deployed.
“Because we are driven to be industry leaders and innovators in the realm of branded entertainment, we selected SME to help us position and brand our new branded content division, nxt, and to create our most important marketing and revenue generation assets – our new state-of-the-art digital sales platform and microsite.” — Greg Economou, EVP & Chief Revenue Officer — Dick Clark Productions