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Irving, Texas (Nov. 6, 2017) – The organization formed to plan and administer a nationwide celebration of the 150th anniversary of college football in 2019 will soon have its look.

The College Football 150th Anniversary has announced it will partner with SME, a Learfield Company, in the design of its logo and branding campaign. A creative services agency, SME will work to develop the full brand identity for the Anniversary. (more…)

Esteemed Brands Get a New Look for the Future

Esteemed Brands Get a New Look for the Future

Quinnipiac Athletics Looks to the Future with Evolved Identity Suite

Quinnipiac University teamed-up with SME to refresh their athletics identity suite. With a sleeker look that complements the recent institutional rebrand, the evolved identity positions Quinnipiac Athletics for sustained growth and success.

The Atlanta Braves & SME Partner on 2017 “Welcome Home” Campaign

Following SME’s successful work with the Atlanta Braves on The Battery Atlanta mixed use development area as well as the new SunTrust Park premium seating sales campaign – DESTINATION: BRAVES, the new “Welcome Home” ticket sales campaign has been launched. The campaign aims at engaging fans and partners through the emotions associated with home, southern hospitality and friendliness. It is through this lens that the organization wishes to make fans aware of SunTrust Park’s incredible features and amenities never before available to Braves fans. Additionally, this campaign allows partners and sponsors to engage in non-transactional ways via the deep rooted and powerful emotions associated with home. The campaign will be presented through a mixed media approach including digital & social, TV & broadcast, radio, out of home and special events.

Adam Zimmerman, Braves vice president of marketing, said will be the team’s largest and most comprehensive campaign to date, breaking next month: a combination of outdoor, digital, print, radio, TV, social and event marketing, in both English and Spanish.

SME President Ed O’Hara said that, unlike campaigns he helped develop when the New York Yankees and Miami Marlins moved into new ballparks, the Braves’ efforts will lean on soft attributes.

“We’ll lead with qualities like hospitality and home and then let fans discover some things at SunTrust where these will be put into practice, like the 6,000-square-foot Chop House,” said O’Hara, whose agency has also done branding work supporting the neighboring 1.5 million-square-foot mixed-use development, The Battery Atlanta.