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New Big South PSA Kicks Off the College Football Season

The Big South Conference once again joined forces with SME to enliven the conference’s brand story through a dynamic football PSA.

“Building off last year’s rebrand, the new Big South PSAs boldly express the profound effects of hard work and premier NCAA Division 1 college athletics” said Ed O’Hara, President and Chief Creative Officer of SME.



Where Excellence is Earned Across All Sports

The Big South’s All Sport PSAs use an assortment of student-athletes to express what the conference is all about.