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The Art & Science of Branding.™

SME is a creative agency with offices in New York, Austin, Atlanta, Chicago, Dallas, Los Angeles & Indianapolis.

The most trusted branding firm in sports, entertainment and higher education.

Assessment / Research / Strategy / Positioning / Identity / Messaging / Social Media / Web / Events / Media Planning / Advertising / Video Production / Consulting /

About.

The most trusted branding firm in sports, entertainment and higher education.

Assessment / Research / Strategy / Positioning / Identity / Messaging / Social Media / Digital / Events / Media Planning / Advertising / Video Production / Consulting /

WORK /

Art is an expression that inspires. Science is the method for success.

Brands evoke feelings. Those feelings cause action. This is how it works.

1.

THINK

What is the brand? Who are its people? How is it different?

2.

CREATE

Express identity through ideas, language and design.

3.

ENGAGE

Compel investment through emotional connections and strategic campaigns.

Win the Heart.

Brands evoke feelings. Those feelings cause action. This is how it works.

1.

THINK

What is the brand? Who are its people? How is it different?

2.

CREATE

Express identity through ideas, language and design.

3.

ENGAGE

Compel investment through emotional connections and strategic campaigns.

TEAM /

A group of driven, success oriented professionals seeking one goal: excellence in all we do.

ED O’HARA
President & Chief Creative Officer
VISION

GREG ECONOMOU
Chairman, SME Advisory Board

LIDIA GOLDSMITH
General Counsel

N. VINSON LEE
Executive Vice President

CONOR O’FLAHERTY
Director, Brand Strategy & Development

BRANDON CABASSA
Senior Designer

ANNA SOKOL
Digital Designer

ALEX KURR
Designer

JON HANS
Client Services Manager

LAURA LUGO
Operations Manager

CONNECT /