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The Art & Science of Branding.™


SME is a creative agency in New York City.



The most trusted branding firm in sports, entertainment and higher education.


Assessment / Research / Strategy / Positioning / Identity / Messaging / Social Media / Web / Events / Media Planning / Advertising / Video Production / Consulting /



About.


The most trusted branding firm in sports, entertainment and higher education.


Assessment / Research / Strategy / Positioning / Identity / Messaging / Social Media / Digital / Events / Media Planning / Advertising / Video Production / Consulting /



WORK /


Art is an expression that inspires. Science is the method for success.




Brands evoke feelings. Those feelings cause action. This is how it works.


1.

THINK

What is the brand? Who are its people? How is it different?

2.

CREATE

Express identity through ideas, language and design.

3.

ENGAGE

Compel investment through emotional connections and strategic campaigns.



Win the Heart.

Brands evoke feelings. Those feelings cause action. This is how it works.


1.

THINK

What is the brand? Who are its people? How is it different?

2.

CREATE

Express identity through ideas, language and design.

3.

ENGAGE

Compel investment through emotional connections and strategic campaigns.



TEAM /


A group of driven, success oriented professionals seeking one goal: excellence in all we do.


ED O’HARA
President & Chief Creative Officer
VISION


GREG ECONOMOU
Chairman, SME Advisory Board


LIDIA GOLDSMITH
General Counsel


SABARA HEATH
Vice President, Finance & Operations


VALERIE TYSON
Vice President, Digital & Social Media Strategy


CONOR O’FLAHERTY
Director, Brand Strategy & Development


BRANDON CABASSA
Senior Designer


ANNA SOKOL
Digital Designer


ALEX KURR
Designer


JON HANS
Client Services Manager


LAURA LUGO
Operations Manager




CONNECT /